Don't read this! Building a brand

You probably won’t be interested in this article, so feel free to scroll on. :) I’m about to write a boring, possibly lengthy story about my current challenges in brand building. I’d like to better introduce GoSecNinja OÜ and the Curious Minds Collective. This surely won’t be an important lesson for you. Whenever I show someone my personal website, where I’ll publish this article first, this is one of the first questions I get: How did you create it? ...

April 25, 2024 · 9 min · Zoltan Toma

How much should I charge for my service?

As I embark on the task of creating landing pages to showcase my service and pricing, I’m exploring a few cost-effective and time-efficient solutions. These include ready-made templates and website builders that require minimal coding. However, while these options are relatively quick and cheap, they still demand a certain amount of time and effort. This brings to mind the first law of pretotyping (yes, pre, not prototyping): How can you try out something with the least amount of resources? Creating a landing page is not exactly that… But more on this in another post. ...

April 19, 2024 · 15 min · Zoltan Toma

Observability in a nutshell

After I presented an internal training session about proxy chains and how we could solve the issue when bad actors visit our sites through trusted sources, I received a feedback note: “It’s unbelievable how quickly you become an expert in anything you delve into. You should give a lecture on this sometime.” Now, I try to reveal my secret. I love to see the world as Lego boxes. :) We have never invented anything new, but we have found many clever ways to use it. When it comes to the digital world, we like to come up with new and catchy things. This is partly because we genuinely created something new in concept and partly because it’s a bit of marketing. Do you know the saying? If you want to be successful, be the first! And how else could you be the first, if not by inventing a new category or perhaps a concept… or even a new abbreviation? ...

March 30, 2024 · 9 min · Zoltan Toma